...Sprint + RadioShack...
...DunkinDonuts + Baskin Robins...
...KFC + Taco Bell...
!!! Red Mango + Smoothie Factory !!!
Co-branding is a strategy used by companies looking to diversify their product offering. Co-branding also helps even out customer flow. In our case, Red Mango Yogurt appeals to the after dinner crowd, while Smoothie Factory's Juices & Smoothies appeals to the breakfast and lunch crowd. The biggest advantage to co-branding is making the store a one stop shop for a defined group of people that may have different cravings. It's not rare to see a family of four come in and order off our 4 different menus: A Smoothie for Dad, a Juice for Mom. Johnny has a flatbread sandwich, and Georgie piles on the toppings to her favorite yogurt flavors. Co-branding is most successful when it's done with two complementary brands. Red Mango Yogurt has long been known as the healthiest frozen yogurt option on the market, boasting attributes such as Gluten Free, Kosher, Non Fat, and more. Smoothie Factory also has a commitment to health and wellness. The cornerstone of the Smoothie Factory menu is based on the following:
- Freshly made to order with real fruit.
- No syrups or bottled flavorings.
- Smoothies crafted to fit your needs, from "After Workout Formula", to "Island Delight". There is something for everybody.
- Comprehensive selection of Boost Packs allows you to tailor your smoothie to suit your diet needs: Bee Pollen, Antioxidant, Fiber, Spirulina, Weight Gain, Fat Burner, Creatine, Glutamine, and many more!
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